Browsing All Posts filed under »Marketing«

Your Elevator Pitch

September 20, 2011 by

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Those at Babson surely know the power of a well rehearsed verbal pitch.  While Babsonites may refer to it as their rocket pitch, most people refer to it as an elevator pitch.  A short 30 second or 1 minute description of their business idea. You might think it is silly to rehearse something that seems […]

Should you sell your product to Grandma? Getting your first transaction right.

September 15, 2011 by

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So you’ve just had a brilliant product or service idea~Yay! You are dying to test your idea out – who do you go to? Most likely you will start with your friends and family – if you are lucky they will tell you the brutal truth about your product/ service but most likely they may […]

Target, Offer and Repeat

August 8, 2011 by

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The definition of insanity:” doing the same thing over and over again and expecting different results.” Albert Einstein As much as we hope that we always maintain objectivity in our business, this is another classic mindset I have run into during my experiences working with turnaround companies. When I speak to these entrepreneurs their primary […]